1. Background
The Four Fountains Spa www.thefourfountains.in is a chain of surprisingly affordable spas
founded by 3 management graduates from IIM Ahmedabad and SPJIMR. We plan to make spa
services, usually considered outside the reach of even upper-middle class consumers, affordable,
simple to understand and convenient.
The first 3 spas of the 300 planned are located in Pune at Aundh, Magarpatta City and Koregaon
Park. There are various branding opportunities available at our spas which are of interest to
brands who share the same target audience as ours. Marketing of such space and activities is
estimated to be a significant source of revenue for the spas.
2. Scope
To market space and activities within the 3 branches of The Four Fountains Spa to Pune-based
brands interested in communicating to our spa’s consumers.
3. Deliverables
1. Signing revenue contracts worth a total of Rs. 50,000 per month from branding activities with
one or more branding partner.
2. Creating an exhaustive list of prospects along with complete contact details of key decision
makers’ for each prospect
3. Creating a comprehensive catalogue of branding options available within each spa.
4. Stipend: Rs. 2,000/- per person per month (inclusive of all costs such as mobile phone and
travel reimbursements)
5. Start Date: 1 July 2009 onwards
Company Profile:
The Four Fountains Spa www.thefourfountains.in is a chain of surprisingly affordable spas founded by 3 management graduates from IIM Ahmedabad and SPJIMR. We plan to make spa services, usually considered outside the reach of even upper-middle class consumers, affordable, simple to understand and convenient. The first 3 spas of the 300 planned are located in Pune at Aundh, Magarpatta City and Koregaon Park. There are various branding opportunities available at our spas which are of interest to brands who share the same target audience as ours. Marketing of such space and activities is estimated to be a significant source of revenue for the spas.
Scope:To market space and activities within the 3 branches of The Four Fountains Spa to Pune-based brands interested in communicating to our spa’s consumers.
Deliverable s:
1. Signing revenue contracts worth a total of Rs. 50,000 per month from branding activities with one or more branding partner.
2. Creating an exhaustive list of prospects along with complete contact details of key decision makers’ for each prospect
3. Creating a comprehensive catalogue of branding options available within each spa.
Stipend: 2,000 per person per month (inclusive of all costs such as mobile phone and travel reimbursements)
Location: Pune
Start Date: 1 July 2009 onwards
Contact: Mr.Avinash Sharma
Email: avinash.sharma@thefourfountains.in(please mention the subject of the email as: 10internship.in)
